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Marketing at University of Alabama in Huntsville

Huntsville, AL · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $40,225/yr (-11% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 10.2x earnings multiple (4.9x out-of-state)

Ranked #380 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$477K	$479K	$452K
Earnings Multiple (In-State)	10.1x	10.2x	9.6x
Earnings Multiple (Out-of-State)	4.8x	4.9x	4.6x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	48	47	42

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$47,080

Out-of-state: $98,648 (4.9x ROI)

4-Year Net Price (After Aid)

$79,520

-69% less than sticker · See by income

Median Debt at Graduation

$15,250

4.5 months of Year 1 earnings

Program Analysis

First-year earnings of $40,225 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

Every dollar of in-state tuition returns an estimated 10.2x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 5% gap from the optimistic case.

At $15,250 in median debt against $40,225 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

Ranked #380 of 502 Marketing programs, University of Alabama in Huntsville falls below the median. Stronger options exist, though cost and location may compensate.

About University of Alabama in Huntsville

University of Alabama in Huntsville has a 74% acceptance rate, making it broadly accessible, enrolling 6,650 students in Huntsville, AL.

See all programs and financial aid at University of Alabama in Huntsville →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Alabama in Huntsville

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at University of Alabama in Huntsville?

A score of 47/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $451,974 in decade earnings vs $476,802 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →