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Marketing at University of Central Arkansas

Conway, AR · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $38,011/yr (-16% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 11.7x earnings multiple (6.9x out-of-state)

Ranked #395 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$470K	$473K	$448K
Earnings Multiple (In-State)	11.6x	11.7x	11.1x
Earnings Multiple (Out-of-State)	6.8x	6.9x	6.5x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	46	46	41

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$40,472

Out-of-state: $69,032 (6.9x ROI)

4-Year Net Price (After Aid)

$67,100

-66% less than sticker · See by income

Median Debt at Graduation

$19,557

6.2 months of Year 1 earnings

Reported Earnings (5 Year)

$43,795

15% growth from Year 1

Program Analysis

Starting salaries of $38,011/yr fall 16% below the $45,450 national median for Marketing. The financial case depends heavily on whether tuition compensates.

The 11.7x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 5% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $19,557 debt-to-$38,011 income ratio translates to about 6 months of earnings. Standard loan terms should handle this comfortably.

At #395 out of 502 programs, University of Central Arkansas's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

Earnings growth is modest: $38,011 to $43,795 over five years (15% gain). This field may have a lower salary ceiling than high-growth professions.

About University of Central Arkansas

University of Central Arkansas has a 90% acceptance rate, making it broadly accessible, serving 7,426 students in Conway, AR.

See all programs and financial aid at University of Central Arkansas →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Central Arkansas

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does University of Central Arkansas's Marketing program score?

This program scores 46/100 — on the lower end for Marketing. Prospective students should carefully weigh costs against likely earnings.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why are Marketing earnings lower at University of Central Arkansas?

Lower starting pay at University of Central Arkansas may reflect local labor market conditions rather than program quality. Many graduates see convergence with national averages within 3-5 years.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →