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Marketing at University of Central Oklahoma

Edmond, OK · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $38,628/yr (-15% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 14.8x earnings multiple (6.5x out-of-state)

Ranked #317 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$505K	$504K	$470K
Earnings Multiple (In-State)	14.8x	14.8x	13.8x
Earnings Multiple (Out-of-State)	6.5x	6.5x	6.0x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	53	52	47

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$34,088

Out-of-state: $77,636 (6.5x ROI)

4-Year Net Price (After Aid)

$75,960

-123% less than sticker · See by income

Median Debt at Graduation

$19,500

6.1 months of Year 1 earnings

Reported Earnings (5 Year)

$49,377

28% growth from Year 1

Program Analysis

University of Central Oklahoma's Marketing graduates start at $38,628/yr, trailing the $45,450 national average by 15%. The program's value hinges on affordability.

With a 14.8x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 7% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $19,500 against $38,628/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #317 ranking among 502 Marketing programs places University of Central Oklahoma in the lower half. Price, proximity, and personal fit become the stronger arguments.

A 28% earnings increase from $38,628 to $49,377 over five years is solid — not a moonshot, but evidence of normal career advancement.

About University of Central Oklahoma

A 82% acceptance rate means University of Central Oklahoma is accessible to most applicants, enrolling 10,132 students in Edmond, OK.

See all programs and financial aid at University of Central Oklahoma →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Central Oklahoma

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 52/100 DegreeOutlook Score mean for Marketing at University of Central Oklahoma?

At 52/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.

Should I worry about AI if I study Marketing at University of Central Oklahoma?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is University of Central Oklahoma a good choice for Marketing despite lower starting pay?

Starting salary is one data point. If University of Central Oklahoma's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →