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Marketing at University of Cincinnati-Main Campus

Cincinnati, OH · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $50,636/yr (11% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 10.9x earnings multiple (4.8x out-of-state)

Ranked #131 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$607K	$593K	$534K
Earnings Multiple (In-State)	11.2x	10.9x	9.8x
Earnings Multiple (Out-of-State)	5.0x	4.8x	4.4x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	64	63	57

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$54,280

Out-of-state: $122,328 (4.8x ROI)

4-Year Net Price (After Aid)

$92,624

-71% less than sticker · See by income

Median Debt at Graduation

$21,500

5.1 months of Year 1 earnings

Reported Earnings (5 Year)

$67,864

34% growth from Year 1

Program Analysis

Graduates earn $50,636/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

The 10.9x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 12% scenario spread suggests disruption would dent but not destroy the earnings outlook.

At $21,500 in median debt against $50,636 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

Ranked #131 out of 502 programs, University of Cincinnati-Main Campus's Marketing offering sits in the upper half but doesn't break into the top tier.

The five-year earnings trajectory from $50,636 to $67,864 shows 34% growth, reflecting steady but unremarkable salary progression.

About University of Cincinnati-Main Campus

University of Cincinnati-Main Campus has a 88% acceptance rate, making it broadly accessible, with 29,094 students enrolled in Cincinnati, OH.

See all programs and financial aid at University of Cincinnati-Main Campus →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does University of Cincinnati-Main Campus's Marketing program score?

This program scores 63/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →