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Marketing at University of Connecticut-Waterbury Campus

Waterbury, CT · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $54,809/yr (21% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 10.3x earnings multiple (4.5x out-of-state)

Ranked #48 of 502 Marketing programs Top 10%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$750K	$719K	$623K
Earnings Multiple (In-State)	10.7x	10.3x	8.9x
Earnings Multiple (Out-of-State)	4.7x	4.5x	3.9x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	69	68	62

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$69,848

Out-of-state: $160,520 (4.5x ROI)

4-Year Net Price (After Aid)

$35,584

49% less than sticker · See by income

Median Debt at Graduation

$21,500

4.7 months of Year 1 earnings

Reported Earnings (5 Year)

$88,892

62% growth from Year 1

Program Analysis

First-year earnings of $54,809 at University of Connecticut-Waterbury Campus come in 21% above the national median of $45,450 for Marketing programs.

With a 10.3x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 17% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

With first-year pay of $54,809 far exceeding the $21,500 median debt, the payback timeline is measured in months, not years.

At #48 of 502 programs, this Marketing program outperforms the majority of its peers. The top 10% ranking reflects consistently above-average outcomes.

The $54,809-to-$88,892 earnings arc over five years reflects a 62% gain — well above average career growth for recent graduates.

About University of Connecticut-Waterbury Campus

University of Connecticut-Waterbury Campus accepts 87% of applicants — an open-access institution by design, a compact campus enrolling 746 students in Waterbury, CT. 50% of students receive Pell Grants, indicating strong socioeconomic diversity. Financial aid reduces the effective four-year cost to $35,584 — 49% less than the list price.

See all programs and financial aid at University of Connecticut-Waterbury Campus →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Connecticut-Waterbury Campus

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 68/100 DegreeOutlook Score mean for Marketing at University of Connecticut-Waterbury Campus?

At 68/100, University of Connecticut-Waterbury Campus's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at University of Connecticut-Waterbury Campus?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →