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Marketing at University of Dayton

Dayton, OH · Private nonprofit · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $54,504/yr (20% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 3.5x earnings multiple

Ranked #218 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$680K	$658K	$580K
Earnings Multiple	3.6x	3.5x	3.0x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	58	57	51

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$190,400

4-Year Net Price (After Aid)

$124,944

34% less than sticker · See by income

Median Debt at Graduation

$23,750

5.2 months of Year 1 earnings

Reported Earnings (5 Year)

$79,547

46% growth from Year 1

Program Analysis

Graduates earn $54,504/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

The 3.5x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 54% task exposure — and the 15% scenario spread suggests disruption would dent but not destroy the earnings outlook.

At $23,750 in median debt against $54,504 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

Ranked #218 out of 502 programs, University of Dayton's Marketing offering sits in the upper half but doesn't break into the top tier.

The five-year earnings trajectory from $54,504 to $79,547 shows 46% growth, reflecting steady but unremarkable salary progression.

About University of Dayton

With a 62% acceptance rate, University of Dayton is moderately selective, serving 8,099 students in Dayton, OH. After financial aid, the average student pays $124,944 over four years — 34% below sticker price.

See all programs and financial aid at University of Dayton →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Dayton

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does University of Dayton's Marketing program score?

This program scores 57/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →