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Marketing at University of Dubuque

Dubuque, IA · Private nonprofit · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $48,207/yr (6% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 3.5x earnings multiple

Ranked #342 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$578K	$567K	$515K
Earnings Multiple	3.6x	3.5x	3.2x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	51	50	44

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$160,260

4-Year Net Price (After Aid)

$93,000

42% less than sticker · See by income

Median Debt at Graduation

$21,000

5.2 months of Year 1 earnings

Reported Earnings (5 Year)

$62,803

30% growth from Year 1

Program Analysis

Graduates earn $48,207/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

At 3.5x tuition cost in decade earnings, the ROI is moderate. This program pays for itself, but it's not a financial slam-dunk.

The 11% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $21,000 in median debt against $48,207 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

A #342 ranking among 502 Marketing programs places University of Dubuque in the lower half. Price, proximity, and personal fit become the stronger arguments.

A 30% earnings increase from $48,207 to $62,803 over five years is solid — not a moonshot, but evidence of normal career advancement.

About University of Dubuque

University of Dubuque has a 87% acceptance rate, making it broadly accessible, with a smaller student body of 1,473 in Dubuque, IA. Pell Grant recipients make up 40% of the student body — a marker of economic diversity. The average net cost of $93,000 over four years represents a 42% discount from published tuition.

See all programs and financial aid at University of Dubuque →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Dubuque

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 50/100 DegreeOutlook Score mean for Marketing at University of Dubuque?

At 50/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.

Should I worry about AI if I study Marketing at University of Dubuque?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →