Home › University of Hartford › General Sales

General Sales at University of Hartford

West Hartford, CT · Private nonprofit · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $42,956/yr (-22% vs median)

AI Risk High (44% exposed)

Job Market Very Large (499,600 openings/yr)

ROI 3.1x earnings multiple

Ranked #23 of 26 General Sales programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to General Sales graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$606K	$595K	$545K
Earnings Multiple	3.2x	3.1x	2.9x
Probability of Field Employment	49%	44%	35%
DegreeOutlook Score	52	51	48

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$190,588

4-Year Net Price (After Aid)

$118,232

38% less than sticker · See by income

Median Debt at Graduation

$26,974

7.5 months of Year 1 earnings

Reported Earnings (5 Year)

$65,539

53% growth from Year 1

Program Analysis

First-year earnings of $42,956 place University of Hartford below the $54,790 national median for General Sales — worth weighing against tuition and cost of living.

The 3.1x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 44% task exposure — and the 10% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $26,974 debt-to-$42,956 income ratio translates to about 8 months of earnings. Standard loan terms should handle this comfortably.

At #23 out of 26 programs, University of Hartford's financial outcomes for General Sales trail the majority of peers. The value case depends on other factors.

Earnings growth from $42,956 to $65,539 over five years (53% increase) indicates that graduates in this field see meaningful salary progression.

About University of Hartford

University of Hartford accepts 83% of applicants — an open-access institution by design, with a smaller student body of 4,032 in West Hartford, CT. After financial aid, the average student pays $118,232 over four years — 38% below sticker price.

See all programs and financial aid at University of Hartford →

Top Career Paths

Sales representatives, wholesale and manufacturing, technical and scientific products $100,070/yr

Business teachers, postsecondary $97,270/yr

First-line supervisors of non-retail sales workers $84,130/yr

View all 11 career paths with salary ranges and AI risk →

Compare & Explore

General Sales at Other Schools

Other Majors at University of Hartford

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does University of Hartford's General Sales program score?

A score of 51/100 reflects decent absolute metrics, but University of Hartford trails the majority of General Sales programs on relative rankings. Context matters more than the raw number.

How vulnerable is General Sales to AI automation?

AI won't 'replace' General Sales careers outright, but it is likely to reduce the number of job openings. We model 44% task exposure, which compresses field employment probability in our scenarios.

Why are General Sales earnings lower at University of Hartford?

Lower starting pay at University of Hartford may reflect local labor market conditions rather than program quality. Many graduates see convergence with national averages within 3-5 years.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →