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Marketing at University of Houston-Victoria

Victoria, TX · Public · Bachelor's Degree
55 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
56
Optimistic
55
Base Case
49
Pessimistic
Earnings $43,941/yr (-3% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 16.6x earnings multiple (7.2x out-of-state)
Ranked #267 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $498K $498K $465K
Earnings Multiple (In-State) 16.6x 16.6x 15.5x
Earnings Multiple (Out-of-State) 7.2x 7.2x 6.7x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 56 55 49

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$29,996
Out-of-state: $69,164 (7.2x ROI)
4-Year Net Price (After Aid)
$34,496
-15% less than sticker · See by income

Program Analysis

University of Houston-Victoria's Marketing program produces graduates earning $43,941/yr — within striking distance of the $45,450 national average for this field.

The 16.6x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 7% scenario spread suggests disruption would dent but not destroy the earnings outlook.

At #267 out of 502 programs, University of Houston-Victoria's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

About University of Houston-Victoria

A 77% acceptance rate means University of Houston-Victoria is accessible to most applicants, a smaller institution with 2,630 students in Victoria, TX. With 44% of students on Pell Grants, the campus draws from a broad economic spectrum.

See all programs and financial aid at University of Houston-Victoria →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at University of Houston-Victoria

Computer and Information Sciences, General ($52,251) Finance and Financial Management Services ($50,812) Accounting and Related Services ($46,370) Business/Commerce, General ($43,691) Business Administration, Management and Operations ($37,275) Criminal Justice and Corrections ($35,015) Psychology, General ($34,289) English Language and Literature, General ($19,493)

Is a Trade Program a Better Fit?

Compare Marketing trade programs on TradeSchoolWorth →

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does University of Houston-Victoria's Marketing program score?
A score of 55/100 reflects decent absolute metrics, but University of Houston-Victoria trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →