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Public Relations & Advertising at University of Houston

Houston, TX · Public · Bachelor's Degree · Public Relations, Advertising, and Applied Communication

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $42,472/yr (8% vs median)

AI Risk High (51% exposed)

Job Market Very Large (161,400 openings/yr)

ROI 14.4x earnings multiple (6.3x out-of-state)

Ranked #26 of 183 Public Relations & Advertising programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$568K	$560K	$514K
Earnings Multiple (In-State)	14.6x	14.4x	13.2x
Earnings Multiple (Out-of-State)	6.4x	6.3x	5.8x
Probability of Field Employment	62%	55%	40%
DegreeOutlook Score	59	58	57

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$38,844

Out-of-state: $88,764 (6.3x ROI)

4-Year Net Price (After Aid)

$55,412

-43% less than sticker · See by income

Median Debt at Graduation

$18,750

5.3 months of Year 1 earnings

Reported Earnings (5 Year)

$57,785

36% growth from Year 1

Program Analysis

Graduates earn $42,472/yr, edging above the $39,349 national average for Public Relations & Advertising — a modest premium that suggests solid regional demand.

Every dollar of in-state tuition returns an estimated 14.4x in decade earnings — an exceptional ratio that places this among the highest-ROI Public Relations & Advertising programs nationally.

Some AI exposure exists in Public Relations & Advertising's typical career paths, with 51% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 9% gap from the optimistic case.

At $18,750 in median debt against $42,472 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

At #26 of 183 nationally, this is a top-5% Public Relations & Advertising program. Financial outcomes consistently outperform the vast majority of peers.

Earnings grow from $42,472 to $57,785 over five years — a 36% increase that's moderate and in line with typical career progression.

About University of Houston

With a 70% acceptance rate, University of Houston is moderately selective, with 37,175 students enrolled in Houston, TX. With 41% of students on Pell Grants, the campus draws from a broad economic spectrum.

See all programs and financial aid at University of Houston →

Top Career Paths

Human resources managers $140,030/yr

Public relations managers $138,520/yr

Training and development managers $127,090/yr

View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Public Relations & Advertising at Other Schools

Other Majors at University of Houston

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Public Relations & Advertising at University of Houston?

A score of 58/100 puts this program in competitive territory — solid outcomes, though not at the top of the Public Relations & Advertising field.

Will AI replace Public Relations & Advertising careers?

With 51% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $514,308 in decade earnings vs $568,218 in the optimistic case — a meaningful gap.

What makes University of Houston's Public Relations & Advertising program stand out?

Ranked #26 of 183 programs nationally, University of Houston lands in the top 25%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →