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Public Relations & Advertising at University of Idaho

Moscow, ID · Public · Bachelor's Degree · Public Relations, Advertising, and Applied Communication

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $38,136/yr (-3% vs median)

AI Risk High (51% exposed)

Job Market Very Large (161,400 openings/yr)

ROI 14.1x earnings multiple (4.2x out-of-state)

Ranked #71 of 183 Public Relations & Advertising programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$497K	$496K	$468K
Earnings Multiple (In-State)	14.1x	14.1x	13.3x
Earnings Multiple (Out-of-State)	4.2x	4.2x	3.9x
Probability of Field Employment	62%	55%	40%
DegreeOutlook Score	50	49	50

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$35,264

Out-of-state: $119,136 (4.2x ROI)

4-Year Net Price (After Aid)

$55,128

-56% less than sticker · See by income

Median Debt at Graduation

$24,634

7.8 months of Year 1 earnings

Reported Earnings (5 Year)

$47,892

26% growth from Year 1

Program Analysis

Graduates earn $38,136/yr, roughly in line with the $39,349 national median for Public Relations & Advertising. The value proposition here depends on cost, not earnings.

The 14.1x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 51% task exposure — and the 6% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $24,634 debt-to-$38,136 income ratio translates to about 8 months of earnings. Standard loan terms should handle this comfortably.

Ranked #71 out of 183 programs, University of Idaho's Public Relations & Advertising offering sits in the upper half but doesn't break into the top tier.

The five-year earnings trajectory from $38,136 to $47,892 shows 26% growth, reflecting steady but unremarkable salary progression.

About University of Idaho

University of Idaho accepts 79% of applicants — an open-access institution by design, serving 7,363 students in Moscow, ID.

See all programs and financial aid at University of Idaho →

Top Career Paths

Human resources managers $140,030/yr

Public relations managers $138,520/yr

Training and development managers $127,090/yr

View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Public Relations & Advertising at Other Schools

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Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does University of Idaho's Public Relations & Advertising program score?

This program scores 49/100 — on the lower end for Public Relations & Advertising. Prospective students should carefully weigh costs against likely earnings.

How vulnerable is Public Relations & Advertising to AI automation?

AI won't 'replace' Public Relations & Advertising careers outright, but it is likely to reduce the number of job openings. We model 51% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →