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Marketing at University of Kentucky

Lexington, KY · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $48,100/yr (6% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 11.4x earnings multiple (4.5x out-of-state)

Ranked #123 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$618K	$602K	$540K
Earnings Multiple (In-State)	11.7x	11.4x	10.2x
Earnings Multiple (Out-of-State)	4.6x	4.5x	4.0x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	64	63	57

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$52,848

Out-of-state: $133,624 (4.5x ROI)

4-Year Net Price (After Aid)

$68,872

-30% less than sticker · See by income

Median Debt at Graduation

$22,500

5.6 months of Year 1 earnings

Reported Earnings (5 Year)

$68,574

43% growth from Year 1

Program Analysis

First-year earnings of $48,100 at University of Kentucky come in 6% above the national median of $45,450 for Marketing programs.

Every dollar of in-state tuition returns an estimated 11.4x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 13% gap from the optimistic case.

With first-year pay of $48,100 far exceeding the $22,500 median debt, the payback timeline is measured in months, not years.

At #123 of 502 nationally, this is a top-5% Marketing program. Financial outcomes consistently outperform the vast majority of peers.

Earnings grow from $48,100 to $68,574 over five years — a 43% increase that's moderate and in line with typical career progression.

About University of Kentucky

University of Kentucky accepts 92% of applicants — an open-access institution by design, with 23,189 students enrolled in Lexington, KY.

See all programs and financial aid at University of Kentucky →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Kentucky

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at University of Kentucky?

A score of 63/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $540,249 in decade earnings vs $617,569 in the optimistic case — a meaningful gap.

What makes University of Kentucky's Marketing program stand out?

Ranked #123 of 502 programs nationally, University of Kentucky lands in the top 25%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →