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Marketing at University of Louisiana at Lafayette

Lafayette, LA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $34,778/yr (-23% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 12.5x earnings multiple (5.4x out-of-state)

Ranked #387 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$524K	$520K	$482K
Earnings Multiple (In-State)	12.6x	12.5x	11.6x
Earnings Multiple (Out-of-State)	5.4x	5.4x	5.0x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	48	47	43

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$41,672

Out-of-state: $96,584 (5.4x ROI)

4-Year Net Price (After Aid)

$56,472

-36% less than sticker · See by income

Median Debt at Graduation

$23,131

8.0 months of Year 1 earnings

Reported Earnings (5 Year)

$50,941

46% growth from Year 1

Program Analysis

University of Louisiana at Lafayette's Marketing graduates start at $34,778/yr, trailing the $45,450 national average by 23%. The program's value hinges on affordability.

The 12.5x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 8% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $23,131 debt-to-$34,778 income ratio translates to about 8 months of earnings. Standard loan terms should handle this comfortably.

At #387 out of 502 programs, University of Louisiana at Lafayette's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

The five-year earnings trajectory from $34,778 to $50,941 shows 46% growth, reflecting steady but unremarkable salary progression.

About University of Louisiana at Lafayette

A 89% acceptance rate means University of Louisiana at Lafayette is accessible to most applicants, with a mid-sized student body of 12,269 in Lafayette, LA.

See all programs and financial aid at University of Louisiana at Lafayette →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Louisiana at Lafayette

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does University of Louisiana at Lafayette's Marketing program score?

This program scores 47/100 — on the lower end for Marketing. Prospective students should carefully weigh costs against likely earnings.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why are Marketing earnings lower at University of Louisiana at Lafayette?

Lower starting pay at University of Louisiana at Lafayette may reflect local labor market conditions rather than program quality. Many graduates see convergence with national averages within 3-5 years.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →