Marketing at University of Louisville

Louisville, KY · Public · Bachelor's Degree
64 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
65
Optimistic
64
Base Case
58
Pessimistic
Earnings $47,704/yr (5% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 11.9x earnings multiple (5.3x out-of-state)
Ranked #98 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $629K $613K $548K
Earnings Multiple (In-State) 12.3x 11.9x 10.7x
Earnings Multiple (Out-of-State) 5.4x 5.3x 4.7x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 65 64 58

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$51,312
Out-of-state: $116,696 (5.3x ROI)
4-Year Net Price (After Aid)
$70,536
-37% less than sticker · See by income
Median Debt at Graduation
$19,500
4.9 months of Year 1 earnings
Reported Earnings (5 Year)
$70,079
47% growth from Year 1

Program Analysis

First-year earnings of $47,704 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

Every dollar of in-state tuition returns an estimated 11.9x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 13% gap from the optimistic case.

At $19,500 in median debt against $47,704 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

At #98 of 502 nationally, this is a top-5% Marketing program. Financial outcomes consistently outperform the vast majority of peers.

Earnings grow from $47,704 to $70,079 over five years — a 47% increase that's moderate and in line with typical career progression.

About University of Louisville

University of Louisville has a 81% acceptance rate, making it broadly accessible, enrolling 14,187 students in Louisville, KY.

See all programs and financial aid at University of Louisville →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Louisville

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at University of Louisville?
A score of 64/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $547,640 in decade earnings vs $629,360 in the optimistic case — a meaningful gap.
What makes University of Louisville's Marketing program stand out?
Ranked #98 of 502 programs nationally, University of Louisville lands in the top 25%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →