Home › University of Mary Hardin-Baylor › Marketing

Marketing at University of Mary Hardin-Baylor

Belton, TX · Private nonprofit · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $40,933/yr (-10% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 3.7x earnings multiple

Ranked #470 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$496K	$495K	$464K
Earnings Multiple	3.7x	3.7x	3.5x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	41	41	35

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$132,600

4-Year Net Price (After Aid)

$114,760

13% less than sticker · See by income

Median Debt at Graduation

$27,000

7.9 months of Year 1 earnings

Reported Earnings (5 Year)

$48,433

18% growth from Year 1

Program Analysis

University of Mary Hardin-Baylor's Marketing program produces graduates earning $40,933/yr — within striking distance of the $45,450 national average for this field.

At 3.7x tuition cost in decade earnings, the ROI is moderate. This program pays for itself, but it's not a financial slam-dunk.

The 6% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $27,000 against $40,933/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #470 ranking among 502 Marketing programs places University of Mary Hardin-Baylor in the lower half. Price, proximity, and personal fit become the stronger arguments.

The limited growth from $40,933 to $48,433 over five years suggests earnings in this field plateau relatively early in one's career.

About University of Mary Hardin-Baylor

A 95% acceptance rate means University of Mary Hardin-Baylor is accessible to most applicants, a smaller institution with 2,959 students in Belton, TX.

See all programs and financial aid at University of Mary Hardin-Baylor →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Mary Hardin-Baylor

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 41/100 DegreeOutlook Score mean for Marketing at University of Mary Hardin-Baylor?

At 41/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.

Should I worry about AI if I study Marketing at University of Mary Hardin-Baylor?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →