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Marketing at University of Maryland-College Park

College Park, MD · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $61,578/yr (35% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 15.5x earnings multiple (4.4x out-of-state)

Ranked #4 of 502 Marketing programs Top 1%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$746K	$715K	$621K
Earnings Multiple (In-State)	16.2x	15.5x	13.5x
Earnings Multiple (Out-of-State)	4.6x	4.4x	3.9x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	75	74	69

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$46,020

Out-of-state: $161,224 (4.4x ROI)

4-Year Net Price (After Aid)

$62,360

-36% less than sticker · See by income

Median Debt at Graduation

$19,500

3.8 months of Year 1 earnings

Reported Earnings (5 Year)

$91,119

48% growth from Year 1

Program Analysis

At $61,578 per year, Marketing graduates from University of Maryland-College Park significantly outpace the $45,450 national average for this major, reflecting strong employer demand for this program's graduates.

The 15.5x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 17% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The median debt load of $19,500 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

A #4 ranking out of 502 programs puts University of Maryland-College Park in the top 1% for Marketing. By our composite measure, very few programs deliver stronger results.

The five-year earnings trajectory from $61,578 to $91,119 shows 48% growth, reflecting steady but unremarkable salary progression.

About University of Maryland-College Park

University of Maryland-College Park accepts 45% of applicants, balancing access with selectivity, serving a student body of 30,246 in College Park, MD.

See all programs and financial aid at University of Maryland-College Park →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Other Majors at University of Maryland-College Park

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does University of Maryland-College Park's Marketing program score?

A score of 74/100 indicates strong financial outcomes. University of Maryland-College Park's Marketing graduates fare well on earnings, job market size, and return on investment.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why does University of Maryland-College Park rank so high for Marketing?

The #4 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →