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Marketing at University of Memphis

Memphis, TN · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $43,986/yr (-3% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 12.3x earnings multiple (8.6x out-of-state)

Ranked #266 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$513K	$510K	$475K
Earnings Multiple (In-State)	12.4x	12.3x	11.5x
Earnings Multiple (Out-of-State)	8.7x	8.6x	8.0x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	56	55	49

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$41,376

Out-of-state: $59,136 (8.6x ROI)

4-Year Net Price (After Aid)

$53,012

-28% less than sticker · See by income

Median Debt at Graduation

$21,125

5.8 months of Year 1 earnings

Reported Earnings (5 Year)

$51,803

18% growth from Year 1

Program Analysis

First-year earnings of $43,986 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

Every dollar of in-state tuition returns an estimated 12.3x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 7% gap from the optimistic case.

At $21,125 in median debt against $43,986 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

Ranked #266 of 502 Marketing programs, University of Memphis falls below the median. Stronger options exist, though cost and location may compensate.

Five-year earnings of $51,803 are relatively flat compared to the $43,986 starting salary — typical of fields with stable but capped salary bands.

About University of Memphis

University of Memphis has a 93% acceptance rate, making it broadly accessible, enrolling 13,645 students in Memphis, TN.

See all programs and financial aid at University of Memphis →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Memphis

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at University of Memphis?

This program scores 55/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $474,504 in decade earnings vs $512,730 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →