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Marketing at University of Minnesota-Twin Cities

Minneapolis, MN · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $59,609/yr (31% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 10.9x earnings multiple (4.9x out-of-state)

Ranked #28 of 502 Marketing programs Top 10%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$747K	$716K	$621K
Earnings Multiple (In-State)	11.3x	10.9x	9.4x
Earnings Multiple (Out-of-State)	5.1x	4.9x	4.3x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	71	70	64

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$65,952

Out-of-state: $145,608 (4.9x ROI)

4-Year Net Price (After Aid)

$68,556

-4% less than sticker · See by income

Median Debt at Graduation

$22,136

4.5 months of Year 1 earnings

Reported Earnings (5 Year)

$90,462

52% growth from Year 1

Program Analysis

First-year earnings of $59,609 put University of Minnesota-Twin Cities's Marketing program 31% above the national median of $45,450 — one of the higher-earning programs in this field.

Every dollar of in-state tuition returns an estimated 10.9x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 17% gap from the optimistic case.

With first-year pay of $59,609 far exceeding the $22,136 median debt, the payback timeline is measured in months, not years.

Ranked #28 of 502 programs, University of Minnesota-Twin Cities's Marketing program falls in the top 10%, outperforming most peers on financial outcomes.

Five-year earnings of $90,462 show a 52% jump from the $59,609 starting point — strong upward trajectory suggesting real career acceleration.

About University of Minnesota-Twin Cities

University of Minnesota-Twin Cities accepts 77% of applicants — an open-access institution by design, one of the larger campuses at 30,469 students in Minneapolis, MN.

See all programs and financial aid at University of Minnesota-Twin Cities →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at University of Minnesota-Twin Cities?

This program scores 70/100 — placing it among the stronger programs for Marketing nationally. The score reflects above-average earnings, manageable AI risk, and solid financial return.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $621,225 in decade earnings vs $746,702 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →