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Marketing at University of Mount Union

Alliance, OH · Private nonprofit · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $49,025/yr (8% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 4.4x earnings multiple

Ranked #248 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$647K	$629K	$559K
Earnings Multiple	4.6x	4.4x	3.9x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	57	56	50

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$141,600

4-Year Net Price (After Aid)

$90,156

36% less than sticker · See by income

Median Debt at Graduation

$26,430

6.5 months of Year 1 earnings

Reported Earnings (5 Year)

$73,022

49% growth from Year 1

Program Analysis

At $49,025 per year, Marketing graduates from University of Mount Union earn slightly above the $45,450 national median. The premium is real but not dramatic.

An earnings multiple of 4.4x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 14% gap from the optimistic case.

Median debt of $26,430 represents roughly 6 months of the $49,025 starting salary — a manageable burden by most borrower standards.

At #248 of 502 Marketing programs, University of Mount Union scores above the median — competitive but not a standout.

Earnings grow from $49,025 to $73,022 over five years — a 49% increase that's moderate and in line with typical career progression.

About University of Mount Union

With 80% of applicants admitted, University of Mount Union prioritizes broad access, a smaller institution with 1,785 students in Alliance, OH. After financial aid, the average student pays $90,156 over four years — 36% below sticker price.

See all programs and financial aid at University of Mount Union →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Mount Union

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at University of Mount Union?

A score of 56/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $558,910 in decade earnings vs $647,331 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →