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Marketing at University of North Alabama

Florence, AL · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $40,470/yr (-11% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 10.7x earnings multiple (5.8x out-of-state)

Ranked #328 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$518K	$515K	$478K
Earnings Multiple (In-State)	10.8x	10.7x	10.0x
Earnings Multiple (Out-of-State)	5.8x	5.8x	5.4x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	52	51	46

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$47,960

Out-of-state: $88,760 (5.8x ROI)

4-Year Net Price (After Aid)

$44,096

8% less than sticker · See by income

Median Debt at Graduation

$21,000

6.2 months of Year 1 earnings

Reported Earnings (5 Year)

$51,763

28% growth from Year 1

Program Analysis

First-year earnings of $40,470 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

With a 10.7x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 8% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $21,000 against $40,470/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #328 ranking among 502 Marketing programs places University of North Alabama in the lower half. Price, proximity, and personal fit become the stronger arguments.

A 28% earnings increase from $40,470 to $51,763 over five years is solid — not a moonshot, but evidence of normal career advancement.

About University of North Alabama

University of North Alabama has a 96% acceptance rate, making it broadly accessible, serving 5,468 students in Florence, AL.

See all programs and financial aid at University of North Alabama →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of North Alabama

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 51/100 DegreeOutlook Score mean for Marketing at University of North Alabama?

At 51/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.

Should I worry about AI if I study Marketing at University of North Alabama?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →