Marketing at University of North Carolina at Charlotte

Charlotte, NC · Public · Bachelor's Degree
66 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
67
Optimistic
66
Base Case
60
Pessimistic
Earnings $43,619/yr (-4% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 20.8x earnings multiple (6.9x out-of-state)
Ranked #75 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $616K $601K $539K
Earnings Multiple (In-State) 21.3x 20.8x 18.7x
Earnings Multiple (Out-of-State) 7.0x 6.9x 6.2x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 67 66 60

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$28,856
Out-of-state: $87,504 (6.9x ROI)
4-Year Net Price (After Aid)
$58,980
-104% less than sticker · See by income
Median Debt at Graduation
$19,500
5.4 months of Year 1 earnings
Reported Earnings (5 Year)
$66,750
53% growth from Year 1

Program Analysis

At $43,619/yr, Marketing graduates from University of North Carolina at Charlotte land near the $45,450 national average — neither a standout nor a red flag.

Every dollar of in-state tuition returns an estimated 20.8x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 12% gap from the optimistic case.

The median debt load of $19,500 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

At #75 of 502 nationally, this is a top-5% Marketing program. Financial outcomes consistently outperform the vast majority of peers.

Five-year earnings of $66,750 show a 53% jump from the $43,619 starting point — strong upward trajectory suggesting real career acceleration.

About University of North Carolina at Charlotte

With 80% of applicants admitted, University of North Carolina at Charlotte prioritizes broad access, one of the larger campuses at 23,567 students in Charlotte, NC.

See all programs and financial aid at University of North Carolina at Charlotte →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of North Carolina at Charlotte

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Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at University of North Carolina at Charlotte?
A score of 66/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $539,293 in decade earnings vs $616,049 in the optimistic case — a meaningful gap.
What makes University of North Carolina at Charlotte's Marketing program stand out?
Ranked #75 of 502 programs nationally, University of North Carolina at Charlotte lands in the top 25%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →