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Marketing at University of North Texas

Denton, TX · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $43,828/yr (-4% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 12.8x earnings multiple (6.7x out-of-state)

Ranked #179 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$582K	$571K	$518K
Earnings Multiple (In-State)	13.0x	12.8x	11.6x
Earnings Multiple (Out-of-State)	6.8x	6.7x	6.1x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	61	60	54

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$44,656

Out-of-state: $84,976 (6.7x ROI)

4-Year Net Price (After Aid)

$57,408

-29% less than sticker · See by income

Median Debt at Graduation

$18,500

5.1 months of Year 1 earnings

Reported Earnings (5 Year)

$62,120

42% growth from Year 1

Program Analysis

First-year earnings of $43,828 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

With a 12.8x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 11% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $18,500 in median debt against $43,828 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

A #179 ranking among 502 Marketing programs places University of North Texas in the middle-to-upper range. Solid, not exceptional.

A 42% earnings increase from $43,828 to $62,120 over five years is solid — not a moonshot, but evidence of normal career advancement.

About University of North Texas

University of North Texas has a 72% acceptance rate, making it broadly accessible, one of the larger campuses at 33,680 students in Denton, TX.

See all programs and financial aid at University of North Texas →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of North Texas

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 60/100 DegreeOutlook Score mean for Marketing at University of North Texas?

At 60/100, University of North Texas's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at University of North Texas?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →