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Marketing at University of Northern Iowa

Cedar Falls, IA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $48,990/yr (8% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 15.2x earnings multiple (7.0x out-of-state)

Ranked #67 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$607K	$593K	$533K
Earnings Multiple (In-State)	15.6x	15.2x	13.7x
Earnings Multiple (Out-of-State)	7.1x	7.0x	6.3x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	67	66	60

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$38,912

Out-of-state: $85,088 (7.0x ROI)

4-Year Net Price (After Aid)

$58,436

-50% less than sticker · See by income

Median Debt at Graduation

$16,661

4.1 months of Year 1 earnings

Reported Earnings (5 Year)

$67,282

37% growth from Year 1

Program Analysis

University of Northern Iowa's Marketing graduates start at $48,990/yr — above the $45,450 national average, though not by a wide margin.

Every dollar of in-state tuition returns an estimated 15.2x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 12% gap from the optimistic case.

Loan repayment is a non-issue here — $16,661 in median debt clears quickly against $48,990 in annual earnings.

At #67 of 502 nationally, this is a top-5% Marketing program. Financial outcomes consistently outperform the vast majority of peers.

Earnings grow from $48,990 to $67,282 over five years — a 37% increase that's moderate and in line with typical career progression.

About University of Northern Iowa

A 94% acceptance rate means University of Northern Iowa is accessible to most applicants, enrolling 7,599 students in Cedar Falls, IA.

See all programs and financial aid at University of Northern Iowa →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Northern Iowa

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at University of Northern Iowa?

A score of 66/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $533,311 in decade earnings vs $606,506 in the optimistic case — a meaningful gap.

What makes University of Northern Iowa's Marketing program stand out?

Ranked #67 of 502 programs nationally, University of Northern Iowa lands in the top 25%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →