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Marketing at University of Phoenix-Arizona

Phoenix, AZ · Private for-profit · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $63,570/yr (40% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 15.6x earnings multiple

Ranked #62 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$612K	$597K	$537K
Earnings Multiple	16.0x	15.6x	14.0x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	68	67	61

4-Year Tuition (Sticker)

$38,208

Median Debt at Graduation

$39,097

7.4 months of Year 1 earnings

Reported Earnings (5 Year)

$58,812

Small cohort — data may not reflect typical outcomes

Program Analysis

First-year earnings of $63,570 put University of Phoenix-Arizona's Marketing program 40% above the national median of $45,450 — one of the higher-earning programs in this field.

With a 15.6x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 12% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $39,097 against $63,570/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

University of Phoenix-Arizona ranks #62 among 502 Marketing programs, placing it in the top 5% nationally by our financial outcomes measure.

About University of Phoenix-Arizona

with 76,996 students enrolled in Phoenix, AZ. Pell Grant recipients make up 45% of the student body — a marker of economic diversity.

See all programs and financial aid at University of Phoenix-Arizona →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Phoenix-Arizona

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 67/100 DegreeOutlook Score mean for Marketing at University of Phoenix-Arizona?

At 67/100, University of Phoenix-Arizona's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at University of Phoenix-Arizona?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is University of Phoenix-Arizona one of the best schools for Marketing?

Among 502 Marketing programs, University of Phoenix-Arizona's #62 position reflects consistently above-average results across earnings, ROI, and employment probability.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →