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Marketing at University of Pittsburgh-Johnstown

Johnstown, PA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $46,239/yr (2% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 11.5x earnings multiple (6.3x out-of-state)

Ranked #110 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$698K	$673K	$590K
Earnings Multiple (In-State)	11.9x	11.5x	10.1x
Earnings Multiple (Out-of-State)	6.6x	6.3x	5.6x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	65	64	58

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$58,584

Out-of-state: $106,080 (6.3x ROI)

4-Year Net Price (After Aid)

$75,808

-29% less than sticker · See by income

Median Debt at Graduation

$24,188

6.3 months of Year 1 earnings

Reported Earnings (5 Year)

$78,395

70% growth from Year 1

Program Analysis

University of Pittsburgh-Johnstown's Marketing program produces graduates earning $46,239/yr — within striking distance of the $45,450 national average for this field.

The 11.5x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 15% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $24,188 debt-to-$46,239 income ratio translates to about 6 months of earnings. Standard loan terms should handle this comfortably.

Ranked #110 out of 502 programs, University of Pittsburgh-Johnstown's Marketing program lands in the top 5% — a strong signal of graduate success.

Earnings growth from $46,239 to $78,395 over five years (70% increase) indicates that graduates in this field see meaningful salary progression.

About University of Pittsburgh-Johnstown

A 96% acceptance rate means University of Pittsburgh-Johnstown is accessible to most applicants, a compact campus enrolling 1,934 students in Johnstown, PA.

See all programs and financial aid at University of Pittsburgh-Johnstown →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Pittsburgh-Johnstown

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does University of Pittsburgh-Johnstown's Marketing program score?

This program scores 64/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why does University of Pittsburgh-Johnstown rank so high for Marketing?

The #110 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →