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Marketing at University of San Diego

San Diego, CA · Private nonprofit · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $56,313/yr (24% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 2.9x earnings multiple

Ranked #229 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$686K	$663K	$583K
Earnings Multiple	3.0x	2.9x	2.6x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	57	56	50

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$225,776

4-Year Net Price (After Aid)

$125,060

45% less than sticker · See by income

Median Debt at Graduation

$20,569

4.4 months of Year 1 earnings

Reported Earnings (5 Year)

$80,998

44% growth from Year 1

Program Analysis

Graduates earn $56,313/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

At 2.9x tuition cost, the financial math is tight. Decade earnings don't dramatically exceed what you paid, making school choice and aid packages critical.

The 15% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $20,569 in median debt against $56,313 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

A #229 ranking among 502 Marketing programs places University of San Diego in the middle-to-upper range. Solid, not exceptional.

A 44% earnings increase from $56,313 to $80,998 over five years is solid — not a moonshot, but evidence of normal career advancement.

About University of San Diego

With a 47% acceptance rate, University of San Diego is moderately selective, serving 5,619 students in San Diego, CA. After financial aid, the average student pays $125,060 over four years — 45% below sticker price.

See all programs and financial aid at University of San Diego →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 56/100 DegreeOutlook Score mean for Marketing at University of San Diego?

At 56/100, University of San Diego's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at University of San Diego?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →