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Public Relations & Advertising at University of Scranton

Scranton, PA · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $35,568/yr (-10% vs median)

AI Risk High (51% exposed)

Job Market Very Large (161,400 openings/yr)

ROI 3.2x earnings multiple

Ranked #147 of 183 Public Relations & Advertising programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$685K	$664K	$590K
Earnings Multiple	3.3x	3.2x	2.8x
Probability of Field Employment	62%	55%	40%
DegreeOutlook Score	38	38	40

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$209,236

4-Year Net Price (After Aid)

$122,112

42% less than sticker · See by income

Median Debt at Graduation

$26,000

8.8 months of Year 1 earnings

Reported Earnings (5 Year)

$67,156

89% growth from Year 1

Program Analysis

At $35,568/yr, Public Relations & Advertising graduates from University of Scranton land near the $39,349 national average — neither a standout nor a red flag.

The 3.2x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 51% task exposure — and the 14% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $26,000 debt-to-$35,568 income ratio translates to about 9 months of earnings. Standard loan terms should handle this comfortably.

At #147 out of 183 programs, University of Scranton's financial outcomes for Public Relations & Advertising trail the majority of peers. The value case depends on other factors.

Earnings growth from $35,568 to $67,156 over five years (89% increase) indicates that graduates in this field see meaningful salary progression.

About University of Scranton

With 84% of applicants admitted, University of Scranton prioritizes broad access, a smaller institution with 3,589 students in Scranton, PA. The average net cost of $122,112 over four years represents a 42% discount from published tuition.

See all programs and financial aid at University of Scranton →

Top Career Paths

Human resources managers $140,030/yr

Public relations managers $138,520/yr

Training and development managers $127,090/yr

View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Public Relations & Advertising at Other Schools

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Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does University of Scranton's Public Relations & Advertising program score?

This program scores 38/100 — on the lower end for Public Relations & Advertising. Prospective students should carefully weigh costs against likely earnings.

How vulnerable is Public Relations & Advertising to AI automation?

AI won't 'replace' Public Relations & Advertising careers outright, but it is likely to reduce the number of job openings. We model 51% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →