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Marketing at University of South Dakota

Vermillion, SD · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $48,060/yr (6% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 15.3x earnings multiple (11.1x out-of-state)

Ranked #88 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$588K	$576K	$522K
Earnings Multiple (In-State)	15.6x	15.3x	13.8x
Earnings Multiple (Out-of-State)	11.4x	11.1x	10.1x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	66	65	59

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$37,728

Out-of-state: $51,768 (11.1x ROI)

4-Year Net Price (After Aid)

$76,620

-103% less than sticker · See by income

Median Debt at Graduation

$23,488

5.9 months of Year 1 earnings

Reported Earnings (5 Year)

$64,279

34% growth from Year 1

Program Analysis

First-year earnings of $48,060 at University of South Dakota come in 6% above the national median of $45,450 for Marketing programs.

With a 15.3x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 11% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

With first-year pay of $48,060 far exceeding the $23,488 median debt, the payback timeline is measured in months, not years.

University of South Dakota ranks #88 among 502 Marketing programs, placing it in the top 5% nationally by our financial outcomes measure.

A 34% earnings increase from $48,060 to $64,279 over five years is solid — not a moonshot, but evidence of normal career advancement.

About University of South Dakota

University of South Dakota accepts 99% of applicants — an open-access institution by design, enrolling 5,239 students in Vermillion, SD.

See all programs and financial aid at University of South Dakota →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of South Dakota

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 65/100 DegreeOutlook Score mean for Marketing at University of South Dakota?

At 65/100, University of South Dakota's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at University of South Dakota?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is University of South Dakota one of the best schools for Marketing?

Among 502 Marketing programs, University of South Dakota's #88 position reflects consistently above-average results across earnings, ROI, and employment probability.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →