Marketing at University of Southern Indiana

Evansville, IN · Public · Bachelor's Degree
57 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
58
Optimistic
57
Base Case
51
Pessimistic
Earnings $40,814/yr (-10% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 13.5x earnings multiple (6.1x out-of-state)
Ranked #208 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $555K $548K $501K
Earnings Multiple (In-State) 13.7x 13.5x 12.4x
Earnings Multiple (Out-of-State) 6.2x 6.1x 5.6x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 58 57 51

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$40,544
Out-of-state: $90,292 (6.1x ROI)
4-Year Net Price (After Aid)
$50,484
-25% less than sticker · See by income
Median Debt at Graduation
$18,270
5.4 months of Year 1 earnings
Reported Earnings (5 Year)
$57,391
41% growth from Year 1

Program Analysis

At $40,814/yr, Marketing graduates from University of Southern Indiana land near the $45,450 national average — neither a standout nor a red flag.

The 13.5x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 10% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The median debt load of $18,270 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

Ranked #208 out of 502 programs, University of Southern Indiana's Marketing offering sits in the upper half but doesn't break into the top tier.

The five-year earnings trajectory from $40,814 to $57,391 shows 41% growth, reflecting steady but unremarkable salary progression.

About University of Southern Indiana

With 95% of applicants admitted, University of Southern Indiana prioritizes broad access, enrolling 5,344 students in Evansville, IN.

See all programs and financial aid at University of Southern Indiana →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Frequently Asked Questions

How does University of Southern Indiana's Marketing program score?
This program scores 57/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →