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Marketing at University of Southern Maine

Portland, ME · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $46,198/yr (2% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 12.1x earnings multiple (4.9x out-of-state)

Ranked #198 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$534K	$529K	$488K
Earnings Multiple (In-State)	12.2x	12.1x	11.2x
Earnings Multiple (Out-of-State)	4.9x	4.9x	4.5x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	59	58	52

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$43,680

Out-of-state: $108,416 (4.9x ROI)

4-Year Net Price (After Aid)

$46,916

-7% less than sticker · See by income

Median Debt at Graduation

$18,916

4.9 months of Year 1 earnings

Reported Earnings (5 Year)

$55,591

20% growth from Year 1

Program Analysis

Graduates earn $46,198/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

The 12.1x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 9% scenario spread suggests disruption would dent but not destroy the earnings outlook.

With first-year pay of $46,198 far exceeding the $18,916 median debt, the payback timeline is measured in months, not years.

Ranked #198 out of 502 programs, University of Southern Maine's Marketing offering sits in the upper half but doesn't break into the top tier.

The five-year earnings trajectory from $46,198 to $55,591 shows 20% growth, reflecting steady but unremarkable salary progression.

About University of Southern Maine

University of Southern Maine accepts 79% of applicants — an open-access institution by design, a smaller institution with 4,245 students in Portland, ME.

See all programs and financial aid at University of Southern Maine →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Southern Maine

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does University of Southern Maine's Marketing program score?

This program scores 58/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →