Marketing at University of Southern Mississippi

Hattiesburg, MS · Public · Bachelor's Degree
59 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
60
Optimistic
59
Base Case
53
Pessimistic
Earnings $40,496/yr (-11% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 14.7x earnings multiple (12.2x out-of-state)
Ranked #186 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $577K $567K $515K
Earnings Multiple (In-State) 15.0x 14.7x 13.4x
Earnings Multiple (Out-of-State) 12.4x 12.2x 11.1x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 60 59 53

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$38,472
Out-of-state: $46,472 (12.2x ROI)
4-Year Net Price (After Aid)
$56,896
-48% less than sticker · See by income
Median Debt at Graduation
$19,000
5.6 months of Year 1 earnings
Reported Earnings (5 Year)
$60,278
49% growth from Year 1

Program Analysis

At $40,496/yr, Marketing graduates from University of Southern Mississippi land near the $45,450 national average — neither a standout nor a red flag.

The 14.7x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 11% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The median debt load of $19,000 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

Ranked #186 out of 502 programs, University of Southern Mississippi's Marketing offering sits in the upper half but doesn't break into the top tier.

The five-year earnings trajectory from $40,496 to $60,278 shows 49% growth, reflecting steady but unremarkable salary progression.

About University of Southern Mississippi

With 99% of applicants admitted, University of Southern Mississippi prioritizes broad access, enrolling 9,899 students in Hattiesburg, MS. 47% of students receive Pell Grants, indicating strong socioeconomic diversity.

See all programs and financial aid at University of Southern Mississippi →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Southern Mississippi

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does University of Southern Mississippi's Marketing program score?
This program scores 59/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →