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Marketing at University of Toledo

Toledo, OH · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $51,006/yr (12% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 11.4x earnings multiple (6.5x out-of-state)

Ranked #132 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$573K	$563K	$512K
Earnings Multiple (In-State)	11.6x	11.4x	10.3x
Earnings Multiple (Out-of-State)	6.6x	6.5x	5.9x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	63	63	56

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$49,508

Out-of-state: $86,948 (6.5x ROI)

4-Year Net Price (After Aid)

$69,840

-41% less than sticker · See by income

Median Debt at Graduation

$22,773

5.4 months of Year 1 earnings

Reported Earnings (5 Year)

$62,802

23% growth from Year 1

Program Analysis

First-year earnings of $51,006 at University of Toledo come in 12% above the national median of $45,450 for Marketing programs.

The 11.4x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 11% scenario spread suggests disruption would dent but not destroy the earnings outlook.

With first-year pay of $51,006 far exceeding the $22,773 median debt, the payback timeline is measured in months, not years.

Ranked #132 out of 502 programs, University of Toledo's Marketing offering sits in the upper half but doesn't break into the top tier.

The five-year earnings trajectory from $51,006 to $62,802 shows 23% growth, reflecting steady but unremarkable salary progression.

About University of Toledo

University of Toledo accepts 95% of applicants — an open-access institution by design, with a mid-sized student body of 10,244 in Toledo, OH.

See all programs and financial aid at University of Toledo →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Toledo

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does University of Toledo's Marketing program score?

This program scores 63/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →