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Marketing at University of Washington-Bothell Campus

Bothell, WA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $51,530/yr (13% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 13.5x earnings multiple (4.0x out-of-state)

Ranked #37 of 502 Marketing programs Top 10%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$702K	$677K	$593K
Earnings Multiple (In-State)	14.0x	13.5x	11.8x
Earnings Multiple (Out-of-State)	4.2x	4.0x	3.5x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	70	69	63

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$50,236

Out-of-state: $167,652 (4.0x ROI)

4-Year Net Price (After Aid)

$43,592

13% less than sticker · See by income

Median Debt at Graduation

$15,000

3.5 months of Year 1 earnings

Reported Earnings (5 Year)

$81,356

58% growth from Year 1

Program Analysis

First-year earnings of $51,530 at University of Washington-Bothell Campus come in 13% above the national median of $45,450 for Marketing programs.

The 13.5x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 16% scenario spread suggests disruption would dent but not destroy the earnings outlook.

With first-year pay of $51,530 far exceeding the $15,000 median debt, the payback timeline is measured in months, not years.

A #37 ranking out of 502 Marketing programs nationally puts University of Washington-Bothell Campus in the top 10% — a strong but not elite position.

Earnings growth from $51,530 to $81,356 over five years (58% increase) indicates that graduates in this field see meaningful salary progression.

About University of Washington-Bothell Campus

University of Washington-Bothell Campus accepts 92% of applicants — an open-access institution by design, serving 5,228 students in Bothell, WA.

See all programs and financial aid at University of Washington-Bothell Campus →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Washington-Bothell Campus

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does University of Washington-Bothell Campus's Marketing program score?

This program scores 69/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →