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Marketing at University of Wisconsin-Madison

Madison, WI · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $65,224/yr (44% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 16.9x earnings multiple (4.7x out-of-state)

Ranked #2 of 502 Marketing programs Top 1%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$795K	$758K	$651K
Earnings Multiple (In-State)	17.7x	16.9x	14.5x
Earnings Multiple (Out-of-State)	4.9x	4.7x	4.0x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	77	76	71

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$44,820

Out-of-state: $162,412 (4.7x ROI)

4-Year Net Price (After Aid)

$67,712

-51% less than sticker · See by income

Median Debt at Graduation

$20,000

3.7 months of Year 1 earnings

Reported Earnings (5 Year)

$99,093

52% growth from Year 1

Program Analysis

University of Wisconsin-Madison Marketing graduates command $65,224/yr out of the gate, well above the $45,450 national median. That 44% premium suggests the program's reputation carries real labor-market weight.

Every dollar of in-state tuition returns an estimated 16.9x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 18% gap from the optimistic case.

Loan repayment is a non-issue here — $20,000 in median debt clears quickly against $65,224 in annual earnings.

Ranked #2 of 502 Marketing programs nationally, University of Wisconsin-Madison sits in the top 1% — one of the strongest programs in the country by financial outcomes.

Five-year earnings of $99,093 show a 52% jump from the $65,224 starting point — strong upward trajectory suggesting real career acceleration.

About University of Wisconsin-Madison

University of Wisconsin-Madison's 43% acceptance rate reflects moderate selectivity, serving a student body of 35,665 in Madison, WI.

See all programs and financial aid at University of Wisconsin-Madison →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

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Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at University of Wisconsin-Madison?

This program scores 76/100 — placing it among the stronger programs for Marketing nationally. The score reflects above-average earnings, manageable AI risk, and solid financial return.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $651,415 in decade earnings vs $794,846 in the optimistic case — a meaningful gap.

What makes University of Wisconsin-Madison's Marketing program stand out?

Ranked #2 of 502 programs nationally, University of Wisconsin-Madison lands in the top 1%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →