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Marketing at University of Wisconsin-Milwaukee

Milwaukee, WI · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $45,966/yr (1% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 14.5x earnings multiple (6.6x out-of-state)

Ranked #116 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$593K	$581K	$525K
Earnings Multiple (In-State)	14.8x	14.5x	13.1x
Earnings Multiple (Out-of-State)	6.7x	6.6x	6.0x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	65	64	58

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$40,080

Out-of-state: $88,080 (6.6x ROI)

4-Year Net Price (After Aid)

$64,708

-61% less than sticker · See by income

Median Debt at Graduation

$22,500

5.9 months of Year 1 earnings

Reported Earnings (5 Year)

$64,448

40% growth from Year 1

Program Analysis

University of Wisconsin-Milwaukee's Marketing program produces graduates earning $45,966/yr — within striking distance of the $45,450 national average for this field.

Every dollar of in-state tuition returns an estimated 14.5x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 12% gap from the optimistic case.

Loan repayment is a non-issue here — $22,500 in median debt clears quickly against $45,966 in annual earnings.

At #116 of 502 nationally, this is a top-5% Marketing program. Financial outcomes consistently outperform the vast majority of peers.

Earnings grow from $45,966 to $64,448 over five years — a 40% increase that's moderate and in line with typical career progression.

About University of Wisconsin-Milwaukee

A 88% acceptance rate means University of Wisconsin-Milwaukee is accessible to most applicants, serving 16,762 students in Milwaukee, WI.

See all programs and financial aid at University of Wisconsin-Milwaukee →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Wisconsin-Milwaukee

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at University of Wisconsin-Milwaukee?

A score of 64/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $525,059 in decade earnings vs $593,351 in the optimistic case — a meaningful gap.

What makes University of Wisconsin-Milwaukee's Marketing program stand out?

Ranked #116 of 502 programs nationally, University of Wisconsin-Milwaukee lands in the top 25%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →