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General Sales at University of Wisconsin-Oshkosh

Oshkosh, WI · Public · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $54,213/yr (-1% vs median)

AI Risk High (44% exposed)

Job Market Very Large (499,600 openings/yr)

ROI 17.4x earnings multiple (8.9x out-of-state)

Ranked #9 of 26 General Sales programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to General Sales graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$581K	$572K	$526K
Earnings Multiple (In-State)	17.7x	17.4x	16.0x
Earnings Multiple (Out-of-State)	9.0x	8.9x	8.2x
Probability of Field Employment	49%	44%	35%
DegreeOutlook Score	75	74	70

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$32,848

Out-of-state: $64,500 (8.9x ROI)

4-Year Net Price (After Aid)

$59,044

-80% less than sticker · See by income

Median Debt at Graduation

$21,500

4.8 months of Year 1 earnings

Reported Earnings (5 Year)

$65,031

20% growth from Year 1

Program Analysis

First-year earnings of $54,213 track close to the $54,790 national median for General Sales programs. This is a middle-of-the-road outcome on salary alone.

With a 17.4x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 9% difference between AI scenarios reflects partial automation exposure. Some General Sales career paths face displacement, but others in the field are more insulated.

At $21,500 in median debt against $54,213 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

A #9 ranking among 26 General Sales programs places University of Wisconsin-Oshkosh in the middle-to-upper range. Solid, not exceptional.

The limited growth from $54,213 to $65,031 over five years suggests earnings in this field plateau relatively early in one's career.

About University of Wisconsin-Oshkosh

University of Wisconsin-Oshkosh has a 87% acceptance rate, making it broadly accessible, serving 7,613 students in Oshkosh, WI.

See all programs and financial aid at University of Wisconsin-Oshkosh →

Top Career Paths

Sales representatives, wholesale and manufacturing, technical and scientific products $100,070/yr

Business teachers, postsecondary $97,270/yr

First-line supervisors of non-retail sales workers $84,130/yr

View all 11 career paths with salary ranges and AI risk →

Compare & Explore

General Sales at Other Schools

Other Majors at University of Wisconsin-Oshkosh

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 74/100 DegreeOutlook Score mean for General Sales at University of Wisconsin-Oshkosh?

At 74/100, this is a high-performing program. The DegreeOutlook Score combines earnings, AI resilience, and ROI — and this program delivers on all three.

Should I worry about AI if I study General Sales at University of Wisconsin-Oshkosh?

The 44% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →