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Marketing at University of Wisconsin-Oshkosh

Oshkosh, WI · Public · Bachelor's Degree
59 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
60
Optimistic
59
Base Case
53
Pessimistic
Earnings $51,607/yr (14% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 16.3x earnings multiple (8.3x out-of-state)
Ranked #191 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $543K $537K $493K
Earnings Multiple (In-State) 16.5x 16.3x 15.0x
Earnings Multiple (Out-of-State) 8.4x 8.3x 7.6x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 60 59 53

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$32,848
Out-of-state: $64,500 (8.3x ROI)
4-Year Net Price (After Aid)
$59,044
-80% less than sticker · See by income
Median Debt at Graduation
$19,500
4.5 months of Year 1 earnings

Program Analysis

University of Wisconsin-Oshkosh's Marketing graduates start at $51,607/yr — above the $45,450 national average, though not by a wide margin.

The 16.3x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 9% scenario spread suggests disruption would dent but not destroy the earnings outlook.

Loan repayment is a non-issue here — $19,500 in median debt clears quickly against $51,607 in annual earnings.

Ranked #191 out of 502 programs, University of Wisconsin-Oshkosh's Marketing offering sits in the upper half but doesn't break into the top tier.

About University of Wisconsin-Oshkosh

A 87% acceptance rate means University of Wisconsin-Oshkosh is accessible to most applicants, serving 7,613 students in Oshkosh, WI.

See all programs and financial aid at University of Wisconsin-Oshkosh →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at University of Wisconsin-Oshkosh

Computer Engineering ($76,187) Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing ($71,633) Management Information Systems and Services ($63,544) Accounting and Related Services ($60,885) Allied Health Diagnostic, Intervention, and Treatment Professions ($58,894) Finance and Financial Management Services ($58,085) Business/Commerce, General ($57,853) Business Administration, Management and Operations ($57,809)

Consider the Trade Route?

Compare Marketing trade programs on TradeSchoolWorth →

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does University of Wisconsin-Oshkosh's Marketing program score?
This program scores 59/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →