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General Sales at University of Wisconsin-Stout

Menomonie, WI · Public · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $46,501/yr (-15% vs median)

AI Risk High (44% exposed)

Job Market Very Large (499,600 openings/yr)

ROI 13.5x earnings multiple (7.3x out-of-state)

Ranked #16 of 26 General Sales programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to General Sales graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$553K	$547K	$507K
Earnings Multiple (In-State)	13.6x	13.5x	12.5x
Earnings Multiple (Out-of-State)	7.4x	7.3x	6.8x
Probability of Field Employment	49%	44%	35%
DegreeOutlook Score	67	67	63

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$40,568

Out-of-state: $74,824 (7.3x ROI)

4-Year Net Price (After Aid)

$69,460

-71% less than sticker · See by income

Median Debt at Graduation

$23,250

6.0 months of Year 1 earnings

Reported Earnings (5 Year)

$58,911

27% growth from Year 1

Program Analysis

University of Wisconsin-Stout's General Sales graduates start at $46,501/yr, trailing the $54,790 national average by 15%. The program's value hinges on affordability.

Every dollar of in-state tuition returns an estimated 13.5x in decade earnings — an exceptional ratio that places this among the highest-ROI General Sales programs nationally.

Some AI exposure exists in General Sales's typical career paths, with 44% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 8% gap from the optimistic case.

Loan repayment is a non-issue here — $23,250 in median debt clears quickly against $46,501 in annual earnings.

Ranked #16 of 26 General Sales programs, University of Wisconsin-Stout falls below the median. Stronger options exist, though cost and location may compensate.

Earnings grow from $46,501 to $58,911 over five years — a 27% increase that's moderate and in line with typical career progression.

About University of Wisconsin-Stout

A 85% acceptance rate means University of Wisconsin-Stout is accessible to most applicants, enrolling 5,900 students in Menomonie, WI.

See all programs and financial aid at University of Wisconsin-Stout →

Top Career Paths

Sales representatives, wholesale and manufacturing, technical and scientific products $100,070/yr

Business teachers, postsecondary $97,270/yr

First-line supervisors of non-retail sales workers $84,130/yr

View all 11 career paths with salary ranges and AI risk →

Compare & Explore

General Sales at Other Schools

Other Majors at University of Wisconsin-Stout

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for General Sales at University of Wisconsin-Stout?

This program scores 67/100 — a respectable number in isolation, but it ranks in the bottom half of General Sales programs nationally. The field is competitive, and stronger options exist.

Will AI replace General Sales careers?

With 44% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $506,843 in decade earnings vs $553,265 in the optimistic case — a meaningful gap.

Can you still earn well with General Sales from University of Wisconsin-Stout?

First-year earnings trail the national median, but starting salary isn't the full picture. Regional cost of living, career trajectory, and tuition cost all factor in. Check the five-year earnings data when available.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →