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Marketing at Utah State University

Logan, UT · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $54,562/yr (20% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 17.5x earnings multiple (6.5x out-of-state)

Ranked #16 of 502 Marketing programs Top 5%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$668K	$647K	$572K
Earnings Multiple (In-State)	18.1x	17.5x	15.5x
Earnings Multiple (Out-of-State)	6.7x	6.5x	5.8x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	73	72	65

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$36,912

Out-of-state: $99,208 (6.5x ROI)

4-Year Net Price (After Aid)

$51,476

-39% less than sticker · See by income

Median Debt at Graduation

$13,750

3.0 months of Year 1 earnings

Reported Earnings (5 Year)

$77,882

43% growth from Year 1

Program Analysis

First-year earnings of $54,562 at Utah State University come in 20% above the national median of $45,450 for Marketing programs.

With a 17.5x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 14% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

With first-year pay of $54,562 far exceeding the $13,750 median debt, the payback timeline is measured in months, not years.

Utah State University ranks #16 among 502 Marketing programs, placing it in the top 5% nationally by our financial outcomes measure.

A 43% earnings increase from $54,562 to $77,882 over five years is solid — not a moonshot, but evidence of normal career advancement.

About Utah State University

Utah State University accepts 94% of applicants — an open-access institution by design, with 20,342 students enrolled in Logan, UT.

See all programs and financial aid at Utah State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Other Majors at Utah State University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 72/100 DegreeOutlook Score mean for Marketing at Utah State University?

At 72/100, this is a high-performing program. The DegreeOutlook Score combines earnings, AI resilience, and ROI — and this program delivers on all three.

Should I worry about AI if I study Marketing at Utah State University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is Utah State University one of the best schools for Marketing?

Among 502 Marketing programs, Utah State University's #16 position reflects consistently above-average results across earnings, ROI, and employment probability.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →