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Public Relations & Advertising at Utah State University

Logan, UT · Public · Bachelor's Degree · Public Relations, Advertising, and Applied Communication

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $32,741/yr (-17% vs median)

AI Risk High (51% exposed)

Job Market Very Large (161,400 openings/yr)

ROI 11.6x earnings multiple (4.3x out-of-state)

Ranked #148 of 183 Public Relations & Advertising programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$420K	$429K	$419K
Earnings Multiple (In-State)	11.4x	11.6x	11.4x
Earnings Multiple (Out-of-State)	4.2x	4.3x	4.2x
Probability of Field Employment	62%	55%	40%
DegreeOutlook Score	39	38	42

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$36,912

Out-of-state: $99,208 (4.3x ROI)

4-Year Net Price (After Aid)

$51,476

-39% less than sticker · See by income

Reported Earnings (4 Year)

$53,112

62% growth from Year 1

Program Analysis

At $32,741 per year, Public Relations & Advertising graduates from Utah State University earn below the $39,349 national average. Lower costs or geographic factors may offset the earnings gap.

Every dollar of in-state tuition returns an estimated 11.6x in decade earnings — an exceptional ratio that places this among the highest-ROI Public Relations & Advertising programs nationally.

Some AI exposure exists in Public Relations & Advertising's typical career paths, with 51% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 0% gap from the optimistic case.

Ranked #148 of 183 Public Relations & Advertising programs, Utah State University falls below the median. Stronger options exist, though cost and location may compensate.

About Utah State University

With 94% of applicants admitted, Utah State University prioritizes broad access, with 20,342 students enrolled in Logan, UT.

See all programs and financial aid at Utah State University →

Top Career Paths

Human resources managers $140,030/yr

Public relations managers $138,520/yr

Training and development managers $127,090/yr

View all 17 career paths with salary ranges and AI risk →

Compare & Explore

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Frequently Asked Questions

What is the DegreeOutlook Score for Public Relations & Advertising at Utah State University?

A score of 38/100 indicates below-average financial outcomes for Public Relations & Advertising. Earnings, ROI, or AI risk factors are pulling the score down.

Will AI replace Public Relations & Advertising careers?

With 51% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $418,978 in decade earnings vs $420,439 in the optimistic case — a meaningful gap.

Can you still earn well with Public Relations & Advertising from Utah State University?

First-year earnings trail the national median, but starting salary isn't the full picture. Regional cost of living, career trajectory, and tuition cost all factor in. Check the five-year earnings data when available.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →