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Marketing at Utah Valley University

Orem, UT · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $54,173/yr (19% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 26.8x earnings multiple (9.4x out-of-state)

Ranked #6 of 502 Marketing programs Top 1%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$696K	$671K	$589K
Earnings Multiple (In-State)	27.7x	26.8x	23.5x
Earnings Multiple (Out-of-State)	9.8x	9.4x	8.3x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	75	74	67

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$25,080

Out-of-state: $71,320 (9.4x ROI)

4-Year Net Price (After Aid)

$33,852

-35% less than sticker · See by income

Median Debt at Graduation

$11,875

2.6 months of Year 1 earnings

Reported Earnings (5 Year)

$81,525

50% growth from Year 1

Program Analysis

At $54,173 per year, Marketing graduates from Utah Valley University earn slightly above the $45,450 national median. The premium is real but not dramatic.

Every dollar of in-state tuition returns an estimated 26.8x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 15% gap from the optimistic case.

The median debt load of $11,875 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

Ranked #6 of 502 Marketing programs nationally, Utah Valley University sits in the top 1% — one of the strongest programs in the country by financial outcomes.

Five-year earnings of $81,525 show a 50% jump from the $54,173 starting point — strong upward trajectory suggesting real career acceleration.

About Utah Valley University

one of the larger campuses at 27,481 students in Orem, UT.

See all programs and financial aid at Utah Valley University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Utah Valley University?

This program scores 74/100 — placing it among the stronger programs for Marketing nationally. The score reflects above-average earnings, manageable AI risk, and solid financial return.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $589,301 in decade earnings vs $695,796 in the optimistic case — a meaningful gap.

What makes Utah Valley University's Marketing program stand out?

Ranked #6 of 502 programs nationally, Utah Valley University lands in the top 1%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →