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Marketing at Virginia Commonwealth University

Richmond, VA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $41,767/yr (-8% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 8.7x earnings multiple (3.7x out-of-state)

Ranked #289 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$583K	$572K	$519K
Earnings Multiple (In-State)	8.9x	8.7x	7.9x
Earnings Multiple (Out-of-State)	3.7x	3.7x	3.3x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	55	54	48

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$65,832

Out-of-state: $156,168 (3.7x ROI)

4-Year Net Price (After Aid)

$77,808

-18% less than sticker · See by income

Median Debt at Graduation

$20,500

5.9 months of Year 1 earnings

Reported Earnings (5 Year)

$61,633

48% growth from Year 1

Program Analysis

Graduates earn $41,767/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

At 8.7x the cost of in-state tuition, the ten-year earnings outlook represents a strong return. Not exceptional, but meaningfully positive.

AI risk is moderate — 54% task exposure — and the 11% scenario spread suggests disruption would dent but not destroy the earnings outlook.

With first-year pay of $41,767 far exceeding the $20,500 median debt, the payback timeline is measured in months, not years.

At #289 out of 502 programs, Virginia Commonwealth University's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

The five-year earnings trajectory from $41,767 to $61,633 shows 48% growth, reflecting steady but unremarkable salary progression.

About Virginia Commonwealth University

Virginia Commonwealth University accepts 93% of applicants — an open-access institution by design, one of the larger campuses at 20,797 students in Richmond, VA.

See all programs and financial aid at Virginia Commonwealth University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Virginia Commonwealth University

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does Virginia Commonwealth University's Marketing program score?

A score of 54/100 reflects decent absolute metrics, but Virginia Commonwealth University trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →