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Marketing at Washington State University

Pullman, WA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $47,051/yr (4% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 13.4x earnings multiple (6.0x out-of-state)

Ranked #58 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$724K	$696K	$607K
Earnings Multiple (In-State)	13.9x	13.4x	11.7x
Earnings Multiple (Out-of-State)	6.2x	6.0x	5.2x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	68	67	61

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$51,988

Out-of-state: $116,292 (6.0x ROI)

4-Year Net Price (After Aid)

$57,604

-11% less than sticker · See by income

Median Debt at Graduation

$19,500

5.0 months of Year 1 earnings

Reported Earnings (5 Year)

$82,094

74% growth from Year 1

Program Analysis

Washington State University's Marketing program produces graduates earning $47,051/yr — within striking distance of the $45,450 national average for this field.

Every dollar of in-state tuition returns an estimated 13.4x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 16% gap from the optimistic case.

Loan repayment is a non-issue here — $19,500 in median debt clears quickly against $47,051 in annual earnings.

At #58 of 502 nationally, this is a top-5% Marketing program. Financial outcomes consistently outperform the vast majority of peers.

Five-year earnings of $82,094 show a 74% jump from the $47,051 starting point — strong upward trajectory suggesting real career acceleration.

About Washington State University

A 85% acceptance rate means Washington State University is accessible to most applicants, with 21,583 students enrolled in Pullman, WA.

See all programs and financial aid at Washington State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Washington State University

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Washington State University?

A score of 67/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $607,222 in decade earnings vs $724,371 in the optimistic case — a meaningful gap.

What makes Washington State University's Marketing program stand out?

Ranked #58 of 502 programs nationally, Washington State University lands in the top 25%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →