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Marketing at Wayne State University

Detroit, MI · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $47,929/yr (5% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 9.5x earnings multiple (4.5x out-of-state)

Ranked #214 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$550K	$543K	$498K
Earnings Multiple (In-State)	9.6x	9.5x	8.7x
Earnings Multiple (Out-of-State)	4.5x	4.5x	4.1x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	58	57	51

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$57,188

Out-of-state: $121,676 (4.5x ROI)

4-Year Net Price (After Aid)

$59,092

-3% less than sticker · See by income

Median Debt at Graduation

$20,125

5.0 months of Year 1 earnings

Reported Earnings (5 Year)

$58,487

22% growth from Year 1

Program Analysis

Graduates earn $47,929/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

A 9.5x earnings multiple over ten years puts this program in solid financial territory. Tuition is well-justified by projected earnings.

The 9% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $20,125 in median debt against $47,929 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

A #214 ranking among 502 Marketing programs places Wayne State University in the middle-to-upper range. Solid, not exceptional.

A 22% earnings increase from $47,929 to $58,487 over five years is solid — not a moonshot, but evidence of normal career advancement.

About Wayne State University

Wayne State University has a 82% acceptance rate, making it broadly accessible, enrolling 15,676 students in Detroit, MI. With 43% of students on Pell Grants, the campus draws from a broad economic spectrum.

See all programs and financial aid at Wayne State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 57/100 DegreeOutlook Score mean for Marketing at Wayne State University?

At 57/100, Wayne State University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at Wayne State University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →