Journalism at Western Kentucky University

Bowling Green, KY · Public · Bachelor's Degree
32 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
32
Optimistic
32
Base Case
27
Pessimistic
Earnings $35,050/yr (2% vs median)
AI Risk Very High (64% exposed)
Job Market Large (50,500 openings/yr)
ROI 10.4x earnings multiple (4.4x out-of-state)
Ranked #103 of 178 Journalism programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Journalism graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $472K $475K $449K
Earnings Multiple (In-State) 10.3x 10.4x 9.8x
Earnings Multiple (Out-of-State) 4.4x 4.4x 4.2x
Probability of Field Employment 53% 46% 31%
DegreeOutlook Score 32 32 27

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$45,744
Out-of-state: $108,000 (4.4x ROI)
4-Year Net Price (After Aid)
$43,664
5% less than sticker · See by income
Median Debt at Graduation
$23,250
8.0 months of Year 1 earnings
Reported Earnings (5 Year)
$43,572
24% growth from Year 1

Program Analysis

Graduates earn $35,050/yr, roughly in line with the $34,417 national median for Journalism. The value proposition here depends on cost, not earnings.

Every dollar of in-state tuition returns an estimated 10.4x in decade earnings — an exceptional ratio that places this among the highest-ROI Journalism programs nationally.

Some AI exposure exists in Journalism's typical career paths, with 64% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 5% gap from the optimistic case.

Median debt of $23,250 represents roughly 8 months of the $35,050 starting salary — a manageable burden by most borrower standards.

Ranked #103 of 178 Journalism programs, Western Kentucky University falls below the median. Stronger options exist, though cost and location may compensate.

Earnings grow from $35,050 to $43,572 over five years — a 24% increase that's moderate and in line with typical career progression.

About Western Kentucky University

Western Kentucky University accepts 97% of applicants — an open-access institution by design, with a mid-sized student body of 12,267 in Bowling Green, KY.

See all programs and financial aid at Western Kentucky University →

Top Career Paths

Communications teachers, postsecondary $77,800/yr
Editors $75,260/yr
Writers and authors $72,270/yr
View all 8 career paths with salary ranges and AI risk →

Compare & Explore

Journalism at Other Schools

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Frequently Asked Questions

What is the DegreeOutlook Score for Journalism at Western Kentucky University?
A score of 32/100 indicates below-average financial outcomes for Journalism. Earnings, ROI, or AI risk factors are pulling the score down.
Will AI replace Journalism careers?
With 64% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $449,446 in decade earnings vs $471,658 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →