Program Analysis
At $53,081 per year, Marketing graduates from Western Michigan University earn slightly above the $45,450 national median. The premium is real but not dramatic.
The earnings-to-cost ratio of 9.8x signals a solid financial return — projected decade earnings comfortably exceed the tuition investment.
Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 13% gap from the optimistic case.
The median debt load of $24,250 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.
At #102 of 502 nationally, this is a top-5% Marketing program. Financial outcomes consistently outperform the vast majority of peers.
Earnings grow from $53,081 to $70,079 over five years — a 32% increase that's moderate and in line with typical career progression.