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Marketing at Wichita State University

Wichita, KS · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $39,512/yr (-13% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 12.8x earnings multiple (6.2x out-of-state)

Ranked #358 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$475K	$478K	$451K
Earnings Multiple (In-State)	12.8x	12.8x	12.1x
Earnings Multiple (Out-of-State)	6.2x	6.2x	5.9x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	50	49	44

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$37,288

Out-of-state: $76,960 (6.2x ROI)

4-Year Net Price (After Aid)

$55,104

-48% less than sticker · See by income

Median Debt at Graduation

$16,687

5.1 months of Year 1 earnings

Reported Earnings (5 Year)

$44,929

14% growth from Year 1

Program Analysis

Wichita State University's Marketing program produces graduates earning $39,512/yr — within striking distance of the $45,450 national average for this field.

Every dollar of in-state tuition returns an estimated 12.8x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 5% gap from the optimistic case.

Loan repayment is a non-issue here — $16,687 in median debt clears quickly against $39,512 in annual earnings.

Ranked #358 of 502 Marketing programs, Wichita State University falls below the median. Stronger options exist, though cost and location may compensate.

Five-year earnings of $44,929 are relatively flat compared to the $39,512 starting salary — typical of fields with stable but capped salary bands.

About Wichita State University

A 95% acceptance rate means Wichita State University is accessible to most applicants, serving 10,493 students in Wichita, KS.

See all programs and financial aid at Wichita State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Wichita State University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Wichita State University?

A score of 49/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $451,145 in decade earnings vs $475,478 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →