Marketing at Wilkes University

Wilkes-Barre, PA · Private nonprofit · Bachelor's Degree
44 /100
DegreeOutlook Score (Base Case)
45
Optimistic
44
Base Case
39
Pessimistic
Earnings $42,038/yr (-8% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.3x earnings multiple
Ranked #446 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $573K $564K $513K
Earnings Multiple 3.4x 3.3x 3.0x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 45 44 39

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$169,144
4-Year Net Price (After Aid)
$110,800
34% less than sticker · See by income
Median Debt at Graduation
$25,625
7.3 months of Year 1 earnings
Reported Earnings (5 Year)
$60,340
44% growth from Year 1

Program Analysis

Wilkes University's Marketing program produces graduates earning $42,038/yr — within striking distance of the $45,450 national average for this field.

An earnings multiple of 3.3x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 11% gap from the optimistic case.

Median debt of $25,625 represents roughly 7 months of the $42,038 starting salary — a manageable burden by most borrower standards.

Ranked #446 of 502 Marketing programs, Wilkes University falls below the median. Stronger options exist, though cost and location may compensate.

Earnings grow from $42,038 to $60,340 over five years — a 44% increase that's moderate and in line with typical career progression.

About Wilkes University

A 91% acceptance rate means Wilkes University is accessible to most applicants, with a smaller student body of 1,893 in Wilkes-Barre, PA. The average net cost of $110,800 over four years represents a 34% discount from published tuition.

See all programs and financial aid at Wilkes University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Wilkes University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Wilkes University?
A score of 44/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $512,569 in decade earnings vs $573,430 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →