Marketing at Wright State University-Main Campus

Dayton, OH · Public · Bachelor's Degree
62 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
63
Optimistic
62
Base Case
56
Pessimistic
Earnings $43,722/yr (-4% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 13.4x earnings multiple (7.3x out-of-state)
Ranked #145 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $616K $601K $540K
Earnings Multiple (In-State) 13.8x 13.4x 12.1x
Earnings Multiple (Out-of-State) 7.5x 7.3x 6.5x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 63 62 56

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$44,752
Out-of-state: $82,424 (7.3x ROI)
4-Year Net Price (After Aid)
$60,864
-36% less than sticker · See by income
Median Debt at Graduation
$23,250
6.4 months of Year 1 earnings
Reported Earnings (5 Year)
$66,841
53% growth from Year 1

Program Analysis

Wright State University-Main Campus's Marketing program produces graduates earning $43,722/yr — within striking distance of the $45,450 national average for this field.

The 13.4x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 12% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $23,250 debt-to-$43,722 income ratio translates to about 6 months of earnings. Standard loan terms should handle this comfortably.

Ranked #145 out of 502 programs, Wright State University-Main Campus's Marketing offering sits in the upper half but doesn't break into the top tier.

Earnings growth from $43,722 to $66,841 over five years (53% increase) indicates that graduates in this field see meaningful salary progression.

About Wright State University-Main Campus

A 95% acceptance rate means Wright State University-Main Campus is accessible to most applicants, serving 6,330 students in Dayton, OH.

See all programs and financial aid at Wright State University-Main Campus →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does Wright State University-Main Campus's Marketing program score?
This program scores 62/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →