Marketing at York College of Pennsylvania

York, PA · Private nonprofit · Bachelor's Degree
51 /100
DegreeOutlook Score (Base Case)
52
Optimistic
51
Base Case
44
Pessimistic
Earnings $46,326/yr (2% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 5.4x earnings multiple
Ranked #340 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $538K $533K $490K
Earnings Multiple 5.5x 5.4x 5.0x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 52 51 44

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$98,424
4-Year Net Price (After Aid)
$78,740
20% less than sticker · See by income
Median Debt at Graduation
$25,500
6.6 months of Year 1 earnings
Reported Earnings (5 Year)
$56,319
22% growth from Year 1

Program Analysis

Graduates earn $46,326/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

A 5.4x earnings multiple over ten years puts this program in solid financial territory. Tuition is well-justified by projected earnings.

The 9% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $25,500 against $46,326/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #340 ranking among 502 Marketing programs places York College of Pennsylvania in the lower half. Price, proximity, and personal fit become the stronger arguments.

A 22% earnings increase from $46,326 to $56,319 over five years is solid — not a moonshot, but evidence of normal career advancement.

About York College of Pennsylvania

York College of Pennsylvania accepts 94% of applicants — an open-access institution by design, a smaller institution with 3,187 students in York, PA.

See all programs and financial aid at York College of Pennsylvania →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at York College of Pennsylvania

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 51/100 DegreeOutlook Score mean for Marketing at York College of Pennsylvania?
At 51/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.
Should I worry about AI if I study Marketing at York College of Pennsylvania?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →